Introduction

This course provides an in-depth look at how to use Facebook as a powerful marketing tool for businesses. From setting up and optimizing your business page to creating engaging content and running effective ad campaigns, you’ll learn everything you need to build and grow your brand on Facebook. With a blend of foundational knowledge and advanced techniques, this course is designed to equip you with practical skills to maximize your marketing efforts on the platform.

By the end of this course, participants will be able to:
  • Set up and optimize a Facebook Business Page.
  • Develop a content strategy tailored for Facebook engagement.
  • Build and engage with target audiences effectively.
  • Create and manage successful Facebook ad campaigns.
  • Analyze ad performance using key metrics and insights.
  • Scale campaigns and manage budgets effectively.
  • Stay informed about emerging trends in Facebook marketing.
  • Small business owners looking to grow their presence on Facebook.
  • Digital marketers aiming to enhance their social media strategy.
  • Entrepreneurs and freelancers seeking to leverage Facebook for client acquisition.
  • Marketing students or professionals who want to expand their expertise in social media marketing.
  • Social Media Manager
  • Digital Marketing Specialist
  • Content Strategist
  • Facebook Ads Manager
  • Freelance Social Media Consultant

Class 1: Introduction to Facebook Marketing

  • Overview of Facebook’s marketing potential.
  • The importance of Facebook in modern digital strategies.

Class 2: Setting Up Your Business Page

  • Creating and optimizing a Facebook Business Page.
  • Introduction to Facebook Insights.

Class 3: Content Strategy Essentials

  • Types of content for engagement.
  • Best practices for developing a content calendar.

Class 4: Audience Building and Engagement

  • Identifying and growing your target audience.
  • Strategies for effective community engagement.

Class 5: Introduction to Facebook Ads

  • Overview of Ads Manager.
  • Exploring different ad formats and campaign objectives.

Class 6: Creating Your First Ad Campaign

  • Step-by-step guide to ad creation.
  • Setting budget and targeting options.

Class 7: Advanced Targeting Strategies

  • Utilizing Custom and Lookalike Audiences.
  • Retargeting techniques to improve conversions.

Class 8: Designing Effective Ad Creatives

  • Best practices for visuals and ad copy.
  • A/B testing and optimizing creative assets.

Class 9: Measuring and Analyzing Ad Performance

  • Key metrics to track for campaign success.
  • Using analytics to improve future campaigns.

Class 10: Scaling and Budget Management

  • Strategies for scaling successful campaigns.
  • Effective budgeting and bidding strategies.

Class 11: Handling Feedback and Legal Considerations

  • Managing negative comments professionally.
  • Understanding Facebook’s advertising policies and ethical considerations.

Class 12: Future Trends and Continuous Learning

  • Exploring emerging trends in Facebook marketing.
  • Resources to stay updated and continuously improve your Facebook marketing skills.

Course duration:

This course consists of four weeks with three classes each week. Each class will 2 hours duration. Classes

Class timings:

11 am to 1 pm Morning session (three days per week)
2 pm to 4 pm Evening session (three days per week)

Fee Structure:

Course Fee: 8,000 (eight thousand only)
Furrukh Zaman (Associate Professor & Director BIIT)
Address III-B-3/17, Nazimabad Karachi, Behind Baqai Hospital Nazimabad
Email Address biit@baqai.edu.pk
Phone Number 0332-2799327
FACEBOOK CHECK OUR FACEBOOK PAGE
WHATSAPP CONNECT WITH US